Naavi
ROLE
DURATION
THEMES
Product Design, AR,
Children, UI/UX
Problem
Balancing work and family in the modern era
Research
Interviewing working parents
Sample questions
How often do you delegate time to spend with your children in a week?
How do you encourage your child's independence and self-reliance?
What are the biggest challenges you face as dual income parents?
Core Insights
"It's a constant juggling act. My children are my priority, but to be honest, I feel very guilty when i'm working late at night or on weekends."
"I think it truly takes a whole village to raise a child. My partner and I have irregular working hours, so it can be really hard at times to have that work-life balance."
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Parents often work together or rely on extended family to share childcare duties, creating a support network to help balance work and family life
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Concerned about providing a well-rounded education, parents seek out enrichment programs to complement their children's schooling with holistic learning.
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Parents value products that are safe, reliable, and engaging, while also prioritizing time-saving solutions.
It seems like dual-income parents often struggle with guilt as they balance demanding careers with the desire to nurture their children. They frequently turn to external resources to supplement their children's education and development.
How might we…
Development
Creating a soft, child-friendly design.
With a focus on both parental needs and child-friendly features, I started conceptualizing a shape that was both comfortable to young hands to hold and reflected playfulness.
My initial designs featured playful animal shapes on a circular base, but user feedback indicated that these shapes were not ergonomic for children and could potentially be hazardous
In the final design, I focused on simplicity to improve usability and retained bright pastel colors to maintain a fun and playful look. I also included a versatile backing with three interchangeable attachment options: a strap, band, or keyring.
Building the Interface
When designing the user interface, I aimed to create an app that not only served to complement Naavi, but also fostered positive parent-child relationships. To achieve my goal, I set three objectives:
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Enabling virtual bonding opportunities for parents and children
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Creating a simple and intuitive app for parents and children
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Transform the location tracking experience into something enjoyable
While I removed the animal shapes from the physical device, I integrated them into the app as fun and engaging AR characters. I enjoyed experimenting with various colors and shapes, opting for simple, animal-inspired designs.
